Farmers Market
Shop with WIC at the farmers’ market - Starting in the 2025 season, WIC authorized farmers’ markets will accept the new California WIC Card!. Use the California WIC Card with its special quick-response (QR) code to shop for seasonal, fresh fruits and vegetables. - Click here for instructions on how to use this new benefit!
How to use your WIC Card to shop at the Farmers Market.
Use your Fruits and Vegetables Benefit at the farmers’ market.
WIC authorized farmers’ markets now take the new California WIC Card statewide. The new card has a quick response (QR) code. The QR code lets families use their Fruits and Vegetables Benefit at the farmers’ market. WIC families can shop year-round to buy fresh, organic, locally grown produce.
Locations
Pacific Grove - Mondays
3:00 pm - 7:00 pm (winter hours 3:00 - 6:00pm)
Located at the corner of Central and Grand Ave, Pacific Grove, CA 93950 - Directions
Alisal/East Salinas - Tuesdays
11:00 am - 4:00 pm (June - October)
Located at 632 E Alisal St, Salinas, CA 93905 - Directions
Natividad Medical Center - Wednesdays
11:00 am - 3:30 pm (May - October)
Located at 1441 Constitution Blvd, Salinas 93906 outside of building 200, outpatient services - Directions
Seaside - Thursdays
3:00 - 7:00 pm (Year Round)
Located at Laguna Grande Regional Park at 1259 Canyon Del Rey Blvd, Seaside, CA 93955 - Directions
North County - Thursdays
2:00 pm - 7:00 pm (Year Round)
Located at 11261 Crane St., Castroville, CA 95076 - Directions
Salinas Valley Health - Fridays
12:30 pm - 5:30 pm (May - November)
Located at 450 E. Romie, Salinas 93901 - Directions
Marina - Sundays
10:00 am - 2:00 pm (year-round)
Located at 215 Reservation Road, Marina, CA 93933 Directions
Farmers’ Market Nutrition Program
Download this flyer to find out more about your Farmer's Market Checks.
Online Resources
FarmersMarket.net is a national directory of more than 8,000 farmers markets throughout the United States. Use their search options to find a market near you or simply browse their directory by state.Click here to view their website.
Market Match is a nutrition incentive program that offers extra money to customers using CalFresh EBT at about 270 participating produce markets, farm stands, CSAs, and mobile produce markets.Click here to view their website.
Everyone's Harvest's mission is to provide access to healthy, affordable fruits and vegetables through certified farmers markets and community food programs. Click here to view their website.