- Mission Statement
Ensure a high-quality of life for animals and people through education, compassion, pet retention, advocacy, collaboration, and effective enforcement in Monterey County.
- Vision Statement
Animals and people thrive in Monterey County.
HITCHCOCK ROAD
Animal Services
Animals and people thrive in Monterey County
Strategic Plan
To view the complete 2025-2028 HRAS Strategic plan, click HERE.
The HRAS JPA Board of Directors began its first 3-year strategic plan process in the fall of 2024 with a goal to have it completed by June 2025. This process included several meetings with the Board and was designed to have various stakeholder input. Raimi and Associates was the vendor chosen to provide the needed strategic planning process in the timeframe preferred.
Over a 9-month process, the various stakeholders that provided input included HRAS staff, the HRAS Advisory Committee, HRAS Volunteers, local Animal Welfare Organizations, Cal Animals (state agency) and Community Members.
The HRAS Strategic Plan includes:
1. Deliver the Highest-Quality Animal Services
Strategy 1.1 Ensure high-quality animal intake management and/or support pet retention practices
Strategy 1.2 Enhance practices that support animal well-being
Strategy 1.3 Expand use of data to guide long- and short-term decisions and proactively communicate with partners and the public
2. Expand Community Engagement and Partnerships to Enhance Animal Well-being and Ensure Community Health
Strategy 2.1 Expand education to communities throughout the county and prioritize outreach to hotspots based on data
Strategy 2.2 Increase the volunteer base to support high-quality services
Strategy 2.3 Expand support and training to retain volunteers
Strategy 2.4 Develop inclusive, culturally responsive messaging and targeted outreach strategies to increase visibility and advance strategic priorities
Strategy 2.5 Strengthen and initiate strategic partnerships to address community needs.
3. Establish Sustainable Funding to Enhance Operations
Strategy 3.1 Secure sustainable funding
Strategy 3.2 Ensure the highest-quality facility management practices and shelter operations
Strategy 3.3 Improve staff recruitment, hiring, and retention efforts
Strategy 3.4 Expand facility as staffing and resources allow to ensure high-quality services
Strategy 3.5 Advocate for more effective countywide animal well-being policies
In progress: status of HRAS Strategic plan.